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Exploring the Craftsmanship of Domestic Brands, Igniting a Smart Future "Vibrant Youth, AI in Maqiao" Summer Study Camp Visits Beeflower Smart Factory

Exploring the Craftsmanship of Domestic Brands, Igniting a Smart Future "Vibrant Youth, AI in Maqiao" Summer Study Camp Visits Beeflower Smart Factory

2026-07-24

On the morning of July 16, 2026, the Party Building Office of Maqiao Town led over 40 primary and middle school students from the town's summer study camp on a field trip to the Bee & Flower Smart Factory, located within the Shanghai Maqiao AI Innovation Pilot Zone.

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Running with Focus, Advancing Together with Craftsmanship: Beeflower Sponsors the 2026 Shanghai Majiao Half Marathon

Running with Focus, Advancing Together with Craftsmanship: Beeflower Sponsors the 2026 Shanghai Majiao Half Marathon

2026-04-30

On April 18, the Beeflower·2026 Shanghai Maqiao Half Marathon kicked off in grand style at the Qizhong Tennis Center, a venue under Jushi Sports. Nearly 5,000 domestic and international runners gathered in Minhang, running with united spirit and momentum to tune into the pulse of urban development. As the event’s exclusive title sponsor, Beeflower, committed to its role as a leading Chinese brand, leveraged the widespread attention of this sporting event to actively promote positive brand values, strengthen the influence of domestic brands, and fulfill its corporate social responsibility through concrete actions.

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New Year Brings Blooming Prosperity, Ushering in a New Journey: The 2026 Beeflower Spring Festival Gala Concludes Successfully

New Year Brings Blooming Prosperity, Ushering in a New Journey: The 2026 Beeflower Spring Festival Gala Concludes Successfully

2026-03-18

On February 28, during the beautiful season when all things awaken, the 2026 Beeflower Spring Festival Gala, themed “A New Year Blooms with Bee Glory, Together We Embark on a New Journey,” opened splendidly at the Guanghua Banquet Center in Zhuanqiao Town. All members of the Beeflower family gathered together, embracing an energetic and enterprising spirit to welcome the Year of the Horse.

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Empowering through competition, uniting strengths, and igniting enthusiasm to write a new chapter: The company’s fifth Employee Job-Skill Competition concluded successfully.

Empowering through competition, uniting strengths, and igniting enthusiasm to write a new chapter: The company’s fifth Employee Job-Skill Competition concluded successfully.

2025-11-27

To further inspire the work enthusiasm of frontline production employees and enhance their job‑related skills, the company’s Fifth Employee Skills Competition was successfully held from November 12 to 14, 2025, under the meticulous organization and careful planning of the Party branch and the trade union.

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Bee flowers in full bloom, shining brightly at forty—The company’s 40th-anniversary celebration was a resounding success.

Bee flowers in full bloom, shining brightly at forty—The company’s 40th-anniversary celebration was a resounding success.

2025-11-02

On October 30, 2025, the company’s 40th‑anniversary celebration, themed “Bee Flower in Full Bloom, Shining at Forty,” was grandly held at the Shanghai Qiantan Shangri-La Hotel. Among the distinguished guests were Yan Jiangying, Chairwoman of the company and President of the China Fragrance, Flavor & Cosmetic Industry Association, as well as Zhu Xuejun, Chairman of the Minhang District Committee of the Chinese People’s Political Consultative Conference. Hundreds of Bee Flower partners and employee representatives from across the country gathered to join in this momentous occasion and witness this milestone together.

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Taking the Lead and Empowering Steady Action: The Company’s Second Batch of Advanced Employees’ Health and Recreation Program for 2025 Has Concluded Successfully.

Taking the Lead and Empowering Steady Action: The Company’s Second Batch of Advanced Employees’ Health and Recreation Program for 2025 Has Concluded Successfully.

2025-09-18

To promote the company’s advanced corporate culture and foster harmonious, stable development, from September 6 to 7, the company’s trade union organized the second batch of 2024 advanced employees for a recuperative stay in Shaoxing, Zhejiang. With the theme “Igniting Forty Years, Striding Forward on a New Journey,” the initiative seamlessly blended humanistic care with spiritual encouragement, injecting fresh vitality as the company embarks on a new chapter marking its 40th anniversary.

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Chairwoman Yan Jiangying paid a visit to Shanghai Beeflower, the “Pride of Chinese Brands.”

Chairwoman Yan Jiangying paid a visit to Shanghai Beeflower, the “Pride of Chinese Brands.”

2025-04-28

Recently, Dr. Yan Jiangying, President of the China Fragrance, Flavor & Cosmetic Industry Association (referred to as the China Fragrance & Cosmetics Association), paid a visit to Shanghai Beeflower Daily Necessities Co., Ltd. (referred to as Shanghai Beeflower), where she engaged in cordial discussions and exchanges with Gu Jinwen, Chairman of Shanghai Beeflower, and General Manager Gu Ranfeng. Founded in 1985, “Beeflower” is a household‑name national personal care brand; its iconic yellow hair conditioner has become a cherished symbol in the collective memory of several generations of Chinese consumers, earning the reputation of being “a beacon of domestic brands.”

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It’s nice to skip blow-drying once in a while, but if you never blow-dry at all… well, that’s another story.

It’s nice to skip blow-drying once in a while, but if you never blow-dry at all… well, that’s another story.

2025-04-03

After washing your hair, both your scalp and strands are still quite damp. At this stage, the pores on your scalp are open, and if you don’t dry them promptly—especially in cold or humid conditions—the cool, moist air can easily penetrate your head, causing blood vessels to constrict and increasing the risk of catching a cold, experiencing headaches, or even developing migraines.

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