Chairwoman Yan Jiangying paid a visit to Shanghai Beeflower, the “Pride of Chinese Brands.”-Shanghai Beeflower Commodity Co.,Ltd.

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Chairwoman Yan Jiangying paid a visit to Shanghai Beeflower, the “Pride of Chinese Brands.”

2025-04-28

Recently Dr. Yan Jiangying, President of the China Fragrance, Flavor & Cosmetic Industry Association (referred to as the China Fragrance & Cosmetic Association), paid a visit to Shanghai Beeflower Daily Necessities Co., Ltd. (referred to as Shanghai Beeflower), where she engaged in cordial discussions and exchanges with Gu Jinwen, Chairman of Shanghai Beeflower, and Gu Ranfeng, General Manager. Founded in 1985, “Beeflower” is a household-name national personal care brand. Its iconic yellow hair conditioner has become a cherished part of the collective memory for generations of Chinese consumers and is widely hailed as a shining example of domestic excellence.

Public records show that Shanghai Beeflower Daily Necessities Co., Ltd. was established in Founded in 1985, the company is a professional hair-care enterprise integrating design, research and development, manufacturing, and sales. It primarily produces “Beeflower”-branded shampoos and conditioners, as well as skincare and cleansing product lines.

Shanghai Beeflower has consistently won market share through high quality and affordable pricing, earning accolades such as the Shanghai Famous Trademark, Shanghai’s Most Vibrant Time-Honored Brand, Shanghai Well-Known Brand Product, and Shanghai Premium Quality Product. On November 15, 2018, the fourth page of the Liberation Daily published an article titled “The First Batch of Shanghai’s Key Trademark Protection List,” which included the “Beeflower” brand.

Today, amid the wave of technological innovation, Shanghai Beeflower has embarked on a new journey of digital transformation, achieving a leap in production capacity from tens of thousands to hundreds of thousands of tons. Riding the momentum of technological advancement, it is bringing high‑quality products into millions of homes.

News reprinted from: China Fragrance, Flavor & Cosmetic Industry Association

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Awarded the “Outstanding Contribution Award” in the daily chemical industry in 2018.

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