About Us
Shanghai Beeflower Commodity Co.,Ltd.
Shanghai Fenghua Daily Necessities Co., Ltd. (hereinafter referred to as “Shanghai Fenghua”) was established in 1985 with a registered capital of RMB 32.8 million. It is a specialized enterprise integrating design, research and development, production, and sales in the hair care and personal care sectors, primarily offering the “Fenghua” brand line of shampoos, conditioners, and a range of skincare and cleaning products.
As an industry pioneer, “Fenghua” was the first in China to introduce the scientifically grounded “separate shampoo and conditioner” hair‑care concept. It has since launched over 200 products across categories including basic care, herbal, botanical, essential oil, fragrance, and anti‑hair loss lines, earning the trust of consumers with its affordable prices and reliable quality, and becoming a household‑name domestic brand.
Brand Story
China's First-Ever*
Liquid Shampoo & Conditioner Formulations
Founded in 1985, Shanghai BEE&FLOWER pioneered China‘s first-generation liquid hair care formula, was the first in China to champion the scientific haircare philosophy of "separate washing and conditioning", and has since become a household-name domestic brand. It upholds rigorous quality standards and continuous R&D innovation to offer affordable, high-quality products. Dedicated to serving consumers, BEE&FLOWER advances tech-driven, sustainable, and health-focused beauty. Rooted in sincerity and pragmatism, it delivers cost-effective care for different hair types, making healthy, beautiful hair a daily pleasure for everyone.
*Source: the certification document issued by the China Association of Fragrance Flavour and Cosmetic Industries(CAFFCI)
China's First-Ever*
Liquid Shampoo & Conditioner Formulations
Founded in 1985, Shanghai BEE&FLOWER pioneered China‘s first-generation liquid hair care formula, was the first in China to champion the scientific haircare philosophy of "separate washing and conditioning", and has since become a household-name domestic brand. It upholds rigorous quality standards and continuous R&D innovation to offer affordable, high-quality products. Dedicated to serving consumers, BEE&FLOWER advances tech-driven, sustainable, and health-focused beauty. Rooted in sincerity and pragmatism, it delivers cost-effective care for different hair types, making healthy, beautiful hair a daily pleasure for everyone.
*Source: the certification document issued by the China Association of Fragrance Flavour and Cosmetic Industries(CAFFCI)
Focusing on Scalp Health
and Hair Quality Restoration
"Nine Plant Essence" is a sub-brand under Beeflower, focusing on scalp health and hair quality restoration. Drawing on the Beeflower Group' s decades of technological expertise, it delves into the unique botanical resources of traditional Chinese herbal medicine, seamlessly integrating modern biotechnology to unlock new value from time‑honored herbs. With meticulous craftsmanship and carefully balanced formulations, Nine Plant Essence delivers professional care solutions for consumers who prioritize quality and efficacy, redefining the experience of Eastern herbal‑based hair and body care and bringing high‑performance, safe personal‑care products into every home.
Focusing on Scalp Health
and Hair Quality Restoration
"Nine Plant Essence" is a sub-brand under Beeflower, focusing on scalp health and hair quality restoration. Drawing on the Beeflower Group' s decades of technological expertise, it delves into the unique botanical resources of traditional Chinese herbal medicine, seamlessly integrating modern biotechnology to unlock new value from time‑honored herbs. With meticulous craftsmanship and carefully balanced formulations, Nine Plant Essence delivers professional care solutions for consumers who prioritize quality and efficacy, redefining the experience of Eastern herbal‑based hair and body care and bringing high‑performance, safe personal‑care products into every home.
Technological innovation
Enjoy life
Drawing on Beeflower’s 40 years of scientific research and technological expertise, "Delight Time" remains true to its founding principle of "Innovating through Science, Enjoying Life," seamlessly integrating natural plant extracts with cutting-edge modern care technologies. The brand is dedicated to developing highly cost‑effective hair‑care, scalp‑care, and body‑care products. Each product embodies the mission of making premium personal care accessible to all, safeguarding the whole family' s scalp health and skin freshness with gentle, mild formulas, and helping millions of households start each day brimming with vitality—backed by trusted, reassuring ingredients.
Technological innovation
Enjoy life
Drawing on Beeflower’s 40 years of scientific research and technological expertise, "Delight Time" remains true to its founding principle of "Innovating through Science, Enjoying Life," seamlessly integrating natural plant extracts with cutting-edge modern care technologies. The brand is dedicated to developing highly cost‑effective hair‑care, scalp‑care, and body‑care products. Each product embodies the mission of making premium personal care accessible to all, safeguarding the whole family' s scalp health and skin freshness with gentle, mild formulas, and helping millions of households start each day brimming with vitality—backed by trusted, reassuring ingredients.
Drawing from Jiangnan Water Towns
Gentle and lively
"Shiyu" is a sub-brand under Beeflower, drawing inspiration from the gentle charm and lively spirit of Jiangnan' s water towns. By blending modern technology with Eastern aesthetics, it seamlessly fuses time-honored botanical extracts, ensuring that every drop of the essence encapsulates nature' s bountiful gifts. With the power of science, Shiyu nurtures the beauty of your skin; with the timeless elegance of tradition, it nourishes the serenity of your soul—guiding you to immerse yourself in the poetic romance of Jiangnan' s waterways and awakening the unique natural beauty that resides within you.
Drawing from Jiangnan Water Towns
Gentle and lively
"Shiyu" is a sub-brand under Beeflower, drawing inspiration from the gentle charm and lively spirit of Jiangnan' s water towns. By blending modern technology with Eastern aesthetics, it seamlessly fuses time-honored botanical extracts, ensuring that every drop of the essence encapsulates nature' s bountiful gifts. With the power of science, Shiyu nurtures the beauty of your skin; with the timeless elegance of tradition, it nourishes the serenity of your soul—guiding you to immerse yourself in the poetic romance of Jiangnan' s waterways and awakening the unique natural beauty that resides within you.
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The National Medical Products Administration advises: Cosmetics may not claim medical or therapeutic effects. Products that purport to treat skin conditions such as eczema in children do not qualify as cosmetics.
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