2025 year 10 month 30 day , company “The bees are in full bloom.” “Forty and radiant” 40 The anniversary celebration was held in grand style at the Shangri-La Hotel, Shanghai’s Qiantan. Among the distinguished guests were Yan Jiangying, Chairwoman of the company and President of the China Fragrance, Flavor & Cosmetic Industry Association, and Zhu Xuejun, Chairman of the Minhang District Committee of the Chinese People’s Political Consultative Conference, along with hundreds of Bee Flower’s partners and employee representatives from across the country, who gathered to join in this momentous occasion and witness this milestone together.

Brand Retrospective: Steadfast Craftsmanship, Solid Foundations

At the celebration, a meticulously designed time tunnel took visitors on a journey through Bee Flower’s history since… 1985 Starting from a small production facility in Maqiao, Shanghai, the company has grown into a leading national brand, vividly embodying the spirit of Beeflower. 40 The unwavering commitment to our original mission of “high quality at low prices.”

Leaders’ Address: Discussing the Future and Building Consensus

The company’s chairman delivered a speech, emphasizing that “artisanal quality” and “innovation-driven growth” are the core engines of Beeflower’s sustained development. Over the past four decades, Beeflower has remained true to its original mission of “bringing benefits to the people,” from pioneering the first generation of hair‑care products that broke the foreign‑brand monopoly to now offering a comprehensive product portfolio spanning hair care, cleaning, and skincare—earning the trust of consumers along the way. Looking ahead, Beeflower will take its intelligent manufacturing base on Zixu Road as a new starting point, embarking on a new journey powered by technology.

Chairwoman Yan Jiangying hailed Beeflower as a “model national brand in China’s cosmetics industry,” while Chairman Zhu Xuejun commended Beeflower for its contributions to boosting the local economy, creating jobs, and supporting social welfare initiatives.

Base Launch: Empowering with Technology, Crafting the Future of Intelligent Manufacturing

At the celebration, the Beeflower Smart Manufacturing Base on Zixu Road was officially launched, marking Beeflower’s transition from “intelligent production” to “intelligent manufacturing” and injecting new momentum into the brand’s high‑quality development.

Award Ceremony: A Celebration of Excellence, Honoring Our Peers

At the ceremony, Yan Jiangying, President of the China Fragrance, Flavor & Cosmetic Industry Association, personally presented Beeflower with… 2025 Market Position Statement: “China’s No. 1 Brand in Hair Conditioner Sales” “An authoritative certificate. This weighty honor not only recognizes Beeflower’s unwavering commitment to quality over the past four decades, but also embodies our aspiration to lead the industry toward high‑quality development in the years ahead.”

The company’s chairman and general manager jointly presented honorary trophies to the company’s meritorious employees, strategic distributors, and key suppliers.

Three devoted Bee & Flower customers took to the stage at the brand’s 40th-anniversary celebration, sharing heartfelt stories of their four-decade journey with Bee & Flower from the perspectives of family, romance, and friendship, resonating deeply with the entire audience.

A Shining Starry Night: Passing Down Artisanal Excellence, a Glorious Era

The company’s chairman presented Zhang Liangying, a renowned singer, with the Bee Flower brand ambassador certificate, symbolizing the “inheritance of artisanal craftsmanship.” At the event, Zhang Liangying performed her song “Finally Waiting for You,” her heartfelt rendition vividly capturing the mutual connection between the brand and its consumers, and conveying the brand’s philosophy: “Guarded with ingenuity‌, we ultimately find our kindred spirit.”

Cultural Performance: A Series of Climactic Moments That Showcase the Brand’s Spirit ‌

The employees’ carefully choreographed cultural performances were dazzling and vibrant, infusing the venue with a warm, festive atmosphere. The short skit “Blossoms in the Morning Dew,” with its powerfully dynamic performance, took the audience on a journey through time, retracing the Honeybee brand’s evolution from its humble beginnings to its flourishing success. The recitation “We Are Like Bees” resonated with resolute voices, paying tribute to the dedicated craftsmanship and unwavering spirit of Honeybee’s people. A medley of traditional operas, “This Fragrance,” seamlessly blended classical melodies with modern rhythms, celebrating the enduring legacy of Honeybee’s rich, long-lasting quality. The musical rap “Honeybee: Riding the Trend” captured the brand’s youthful transformation through a lively, pulsating beat. And the thematic song-and-dance number “Honeybee in Full Bloom” unfolded like a grand stage‑wide canvas, vividly bringing to life… A grand panorama of the brand’s vigorous growth; the anthems “Set Off Once More” and “Me and My Motherland” took center stage as the finale, their rousing melodies rallying Beeflower’s spirit of progress and driving the atmosphere to a fever pitch, with thunderous applause and cheers echoing long after.

Gala Dinner & Celebration: Warm and Cozy, Toasting Together in Joy

During the banquet, the company’s general manager offered a heartfelt toast, paying tribute to four decades of dedicated craftsmanship. The birthday celebration unfolded with warmth, as the themed cake tower—bearing the inscription “In Full Bloom at Forty”—shone brightly, symbolizing the Bee Flower brand’s vibrant vitality and flourishing spirit.

The staff‑created and performed dance “Wanjiang” captures the grandeur of our land with its graceful, majestic movements, while the recitation of “Ode to the Bee” pays tribute to the bees’ arduous journey with resolute, stirring verses. Meanwhile, the soulful saxophone melodies and the enchanting magic acts add… Unbounded vitality immerses the entire audience in a harmonious blend of art and warmth.

Looking Ahead: A Beacon of Domestic Brands, Embarking on a New Journey Once Again ‌

For four decades, with unwavering dedication, Beeflower has embodied the spirit of a national brand through its meticulous craftsmanship and uncompromising quality. As a new journey begins, the company will remain firmly attuned to consumer needs, leveraging technological innovation and brand upgrades to ensure that “Made in China” products shine with the vibrant spirit of the “Guochao” trend, thus writing a fresh chapter for China’s daily‑use chemicals industry.