On February 28, in this beautiful season of awakening and renewal, the 2026 Bee & Flower New Year Gala, themed "Blooming with Brilliance in the New Year, Composing a New Journey Together," kicked off in grand style at the Guanghua Banquet Center in Zhuanqiao Town. All Bee & Flower employees gathered to celebrate, welcoming the upcoming Year of the Fire Horse with high spirits and a forward-looking momentum.

The gala officially commenced with a solemn and vibrant opening ceremony. The Chairman of Bee & Flower delivered a New Year address, reflecting with deep emotion on the company's steady progress and remarkable achievements in 2025. He extended his heartfelt gratitude to all employees for their hard work and dedication.

Looking ahead to 2026, the Chairman outlined a grand blueprint for the company's future development. He encouraged all staff to join forces and scale new heights in the coming year.

The commendation segment was undoubtedly the highlight of the gala. Senior executives took turns presenting certificates of honor and trophies to the Outstanding Teams and Individuals of the Year. Award recipients and veteran employees celebrating the company's 40th anniversary shared their heartfelt journeys and reflections on growing alongside Bee & Flower.

Their inspiring stories served as a powerful testament to the strength of role models, motivating every Bee & Flower colleague in the audience to learn from the best and forge ahead together in the new year.

Amidst the shifting lights and shadows, all Bee & Flower employees gathered to watch the grand screen, reliving the company's honors and milestones over the past year. The heartwarming New Year greetings videos brought a warm and festive atmosphere to the venue. Meanwhile, the corporate promotional film Setting Off Once Again connected the forty glorious years of Bee & Flower with its stirring melody, vividly interpreting the core spirit of our people: daring to take the lead and striving for continuous progress.

During the cultural performance segment, Bee & Flower employees, who are usually rigorous and dedicated at their posts, transformed into shining stars on stage. The show kicked off with the Shanghai-style Opera and Hand-Lion Dance Bees Flying and Lions Dancing, which won thunderous applause with its unique Shanghai charm.

The performances were a spectacular showcase of diverse talents. A passionate female solo of I Love You, Snow of Northern China set a warm tone, while the poetry recitation Bee & Flower: Born for Beauty eloquently expressed the brand's original mission. The powerful choir performances of Never Give Up and Tomorrow Will Be Better resonated deeply with the audience. On stage, the lively and playful dance Give Me a Kiss perfectly complemented the majestic choreography of Boundless Land.

The grand finale, the song and dance performance Bee & Flower in Full Bloom, pushed the atmosphere to its absolute climax, singing out a resounding anthem for a national brand that remains evergreen and vibrant through the ages.

During the "Raising Glasses: Forging Ahead as One" chapter, the General Manager delivered a toast, inviting all Bee & Flower employees to raise their glasses in celebration of this joyful gathering. In the subsequent "Tree of Unity" lighting ceremony, the management team illuminated the symbolic tree together, representing unity and hope. This beautiful gesture signified that Bee & Flower would be deeply rooted and flourishing in the new year, with everyone united from top to bottom.

Adding to the festive atmosphere, the lucky draw interspersed throughout the dinner brought continuous surprises. The entire venue was filled with endless laughter and joy, creating a truly heartwarming ambiance.

The successful conclusion of this gala not only enriched the core values of our corporate culture but also effectively strengthened the team's cohesion and sense of unity. Standing at this new starting point, all Bee & Flower employees will move forward together in unison. With greater passion and creativity, we are ready to embrace an even brighter tomorrow.