Grasse and the Culture of Fragrance-Shanghai Beeflower Commodity Co.,Ltd.

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Grasse and the Culture of Fragrance

2018-12-21

The word “perfume” originates from Latin. perfume Derived from, meaning " Penetrating the smoke " The Old Testament mentions perfumes, typically referring to a type of fragrant substance, which aligns with the Latin definition. Egyptian history shows that fragrances and ointments were used for bathing and after bathing. They were usually stored in exquisite containers, as evidenced by numerous examples found in ancient Egyptian tombs. In other regions of the Middle and Far East, including China, people had long since learned to harness the allure of fragrances in their pursuit of beauty.

Nowadays, when it comes to perfume, the first thing that springs to mind is the land of romance. — France. In fact, the true cradle of French perfume is not Paris, but a small city in southern France— Grasse 。 The production of French perfume not only originated here, but this region remains, to this day, the primary supplier of raw materials to Paris’s major perfume houses.

Grasse is nestled in the majestic Alps of southern France. The Alps rise like a colossal dragon emerging from the Mediterranean, making landfall along the border between southern France and Italy and winding their way northward. The Grasse region lies in the transitional zone between the Alps and the Mediterranean, spanning anywhere from one or two kilometers to over ten kilometers; this area is also known as the Prealps.

Located a distance from the Mediterranean Sea 20 Grasse, at the foot of the mountains, has an elevation of 200-500 Rice, the cold northwest wind of winter ( The French call the mistral wind. ) The climate here has little impact; winters are virtually frost-free, while the summer air, carried in from the sea, is moist and pleasantly mild. The alluvial soils are exceptionally fertile, and abundant groundwater flowing down from the Alps converges in Grasse. Combined with the ample sunshine at the foot of the mountains, this creates an ideal geographical setting for the cultivation of flowers and plants. Situated on a hillside, Grasse allows each variety to thrive at its preferred altitude, flourishing in perfect harmony.

17 As early as the 19th century, Europeans knew that the most captivating perfumes originated in Grasse. This small town in southern France is the cradle of French perfumery and remains a key production hub and supplier of raw materials for the industry, home to the world‑renowned Chanel. 5 The perfume was born right here. It also earned France… “ The Land of Perfume ” A fine reputation.

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