School-based ideological and political education visits Beeflower; the “Love My Hometown” initiative helps a national brand shine anew.

2021-10-11


This year marks the founding of the Communist Party of China. 100 Anniversary, 10 month 7 On the final day of the National Day holiday, in order to deepen the “Doing Practical Things for the People” initiative within the Party’s study-and-education campaign on Party history, our company’s Party branch, in collaboration with the Yuanji Residents’ Committee and Maqiao Fudan Vanke Experimental Middle School, organized an event. “Study the Four Histories” Love My Hometown Practical activities in ideological and political education bring the school’s ideological and political courses into the Beeflower Factory.

 

Beeflower Company was established in 1985 The company, a national enterprise that has grown alongside the spring breeze of reform and opening-up, operates two production bases, with its original plant located along Beisong Highway. 1501 Building area of Factory No. 25000 Square meters, new factory on Zidong Road 518 to do; to make; to handle; to manage 1-9 Building area of the unit 6.1 Over ten thousand square meters. Mainly The company manufactures “Beeflower”-brand shampoo, conditioner, and other skincare and cleansing products. It is a director unit of the China Fragrance, Flavor & Cosmetic Industry Association and one of the leading national enterprises in the daily chemical industry.

“Beeflower” is China’s first national brand of liquid shampoo and hair conditioner. It was the first to introduce the concept of “separating shampoo and conditioner,” enjoying a broad consumer base and a solid market foothold. As a timelessly popular national brand, the “Beeflower” trademark has been awarded such prestigious honors as “Shanghai’s Most Vibrant Timeless Trademark” and “Shanghai Famous Trademark”; Beeflower products have consistently been recognized as “Shanghai Brand-name Products” and “Shanghai Premium Quality Products”; Beeflower-brand hair conditioner… 2003 Year, 2006 For two consecutive years, it was rated as “China Famous Brand” product. 2014 In that year, the “Beeflower” trademark was recognized by the State Administration for Industry and Commerce as a “Well-Known Trademark of China.”

Morning 9 At around [time], as scheduled, the students of the July 1st Dandelion Squad from Vanke Experimental Middle School, accompanied by their teachers, eagerly visited our company’s old factory on Beisong Highway and the smart new factory on Zidong Road for an educational tour.

Led by the company’s workshop director, the students conducted an on-site visit to both the old and new Bee Flower factory campuses. They entered the new plant’s production workshops and observed the operation of state-of-the-art automated equipment, gaining a firsthand sense of the profound changes that have taken place in their hometown since the launch of reform and opening-up. At the same time, they witnessed how the intelligent era has brought transformative advancements to domestic brands.

At the conclusion of the event, the company provided students with sample sets of Beeflower’s new “Dual-Protein” hair and body care products, allowing them to experience firsthand the superior quality of this domestic brand. Following the activity, students enthusiastically shared their impressions from the visit and their feedback on the product trials, with many expressing that they particularly enjoy using the well‑known brands their parents grew up with.

Teenagers are the future and hope of our country, as well as the future and hope for the flourishing of national brands. This initiative, “Learning the Four Histories”... Love My Hometown Practical activities in ideological and political education enable the school’s ideological and political courses to extend beyond the classroom and into the wider community. By helping students understand the changes in their hometown and fostering their interest in its historical transformations and economic development, these activities seamlessly integrate classroom learning with real-world experiences, making the educational process highly meaningful.