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Founded in 1985, Shanghai Fenghua pioneered the first-generation liquid hair‑care formulas in China and was among the first to champion and uphold the “separate shampoo and conditioner” approach, becoming a household name and a beloved national brand. The brand has always placed quality at its core, adhering to stringent standards, nurturing a craftsman’s spirit through dedicated R&D, and driving continuous innovation to deliver affordable, high‑quality products. With a mission to help more Chinese consumers access hair‑care solutions better suited to their needs, Shanghai Fenghua embraces a development philosophy of technological innovation, environmental sustainability, and health‑focused beauty. Upholding values of sincerity, pragmatism, and positive energy, the brand is committed to caring for Chinese hair types, offering cost‑effective products that bring joy to everyday hair care and enable everyone to effortlessly enjoy the pleasure of healthy, well‑nurtured hair.

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“Jiu Zun” is a sub-brand under Fenghua, focusing on scalp health and hair‑care repair. Drawing on the Fenghua Group’s decades of technological expertise, it delves into the unique botanical resources of traditional Chinese herbal medicine, seamlessly integrating modern biotechnology to unlock new value from time‑honored herbs. With meticulous craftsmanship and carefully balanced formulations, Jiu Zun delivers professional care solutions for consumers who prioritize quality and efficacy, redefining the experience of Eastern herbal‑based hair and body care and bringing high‑performance, safe personal‑care products into every home.

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Drawing on Bee & Flower Group’s 40 years of research expertise and technological prowess, “Da Jia Le” remains true to its founding principle of “Innovating through Science, Enjoying Life,” seamlessly integrating natural plant extracts with cutting-edge modern care technologies. The brand is dedicated to developing high‑value‑for‑money hair‑care, scalp‑care, and body‑care products. Each product embodies the mission of making premium personal care accessible to all, safeguarding the whole family’s scalp health and skin freshness with gentle, mild formulations, and helping millions of households start each day brimming with vitality—backed by trusted, reassuring ingredients.